ABOUT THE EXHIBITION
From June 23 –July 19 2017, CHANEL will present the next stage of the Mademoiselle Privéexhibition.
This experience captures the audacity and energy of the brand, the brilliance of Karl Lagerfeld's
creative vision on the story of Gabrielle Chanel and his take on CHANEL's codes, symbols and icons
projected into the future.
Mademoiselle PrivéSeoul concentrates on Haute Couture designs by Karl Lagerfeld, the
re-editions of Gabrielle Chanel's one and only High Jewellery collection ‘Bijoux de Diamants’created in 1932,
the legendary CHANEL N°5 ‘fragrance, and further pep up the adventure into the origins of CHANEL's
Through a series of instalments, level M1 dazzles with Gabrielle Chanel’s influence.
The graphic Deauville room which evokes her very first boutique opened in 1913 in France. The next area
celebrates exceptional totems referencing the House’s codes and symbols that were dear to Gabrielle
Chanel and are continued by Karl Lagerfeld.
The third room is dedicated to CHANEL N°5 created by Gabrielle Chanel in 1921, and evokes the key
ingredients of the iconic fragrance.The M1 level ends with a Sensory room recalling the craftsmanship
of CHANEL's Haute Couture workshops.
photos: Olivier Saillant
After the work signed by Karl Lagerfeld and inspired by Mademoiselle Chanel's creative studio door at
31 rue Cambon in Paris, four successive installations sweep through Gabrielle Chanel's story and
ignite the talent of Karl Lagerfeld as illustrated by the two Haute Couture neon roomsof twelve Haute
Couture dresses, all designed by Karl Lagerfeld.
In the next space, Karl Lagerfeld’s portraits of seventeen actresses, models and friends of the House of
CHANEL from Kristen Stewart to Lily-Rose Depp, wearing Haute Couture and re- editions from the
‘Bijoux de Diamants’collection are in constant movement.
Statuesque glass columns and settings encased in glass enhance the ‘Bijoux de Diamants’High
Jewellery pieces, while a giant rhinestone necklacetrapped in a cage, celebrating Gabrielle Chanel's
favourite gem, the diamond.
Visitors will end this journey with a series of portraits of friends of the House, wearing the
‘Bijoux de Diamants’collection and the screening of short movies directed by Karl Lagerfeld.
photos: Olivier Saillant
The workshop program offers the opportunity to discover CHANEL’s craftsmanship in small groups:
embroiderer Lesage, feather and flower maker Lemarié, High Jewellery and N°5.
Booking required through the Mademoiselle Privé App.